The License Is the Easy Part

Most new agencies spend months with no website, a do-it-yourself page that says "coming soon," or a template that could belong to a plumber. Families and discharge planners check you out online before they ever call. If what they find does not look established, they call someone else.

Families cannot find you

No Google profile, no reviews, no website that says what you do, where you serve, and how to reach a real person today.

You need caregivers as badly as clients

Your first client is only as good as the caregiver you can staff. Most new agency sites do not even have a place to apply.

You do not know who refers in your county

Which hospitals, nursing homes, and assisted living communities are near you, who to ask for, and where to start.

You have heard the marketing agency pitch

Monthly SEO retainers, jargon, and no clear list of what you actually get. This is the opposite: fixed deliverables you can see and keep.

A Complete Launch System, Built for Home Care

Everything a new agency needs to look established, get found, and start booking assessments. Written by a home care owner and a licensed Doctor of Physical Therapy, not a generic web shop.

🏠

A Website Built for Home Care

A fast, mobile-friendly site with service pages written for families, pages for the towns you serve, and a simple inquiry form that does not ask for health details. Hosted and secured for you. Your domain, your content.

📍

Google Business Profile Setup

Your profile set up and completed the right way for a home care agency, plus a simple review-request text script so your first happy families help the next ones find you.

🗺️

Your Referral Source Map

Every licensed hospital, nursing home, adult care home, home health agency, and hospice in your county, pulled from public state licensing records, sorted by distance and ready to work, with who to ask for at each.

🤝

Caregiver Recruiting Kit

A recruiting page on your site, job posts ready for Indeed, a phone screen script, and an interview scorecard so you can staff your first clients with confidence.

📞

Intake Playbook

A word-for-word script for the first inquiry call, a speed-to-lead checklist, and an assessment-visit agenda. The call is where most new agencies lose the client.

🧮

Private-Pay Rate Calculator

Set your hourly rates from real wage, overtime, and minimum-shift numbers instead of guessing, so you do not underprice yourself in year one.

Flat Prices. A Clear List. No Surprises.

Pick the one-time build, or the launch program that keeps you in front of families, referral sources, and your own caregivers every month.

Launch System
$3,000
One-time build, live in about 2 weeks
  • Home care website with service and town pages
  • Google Business Profile setup and review script
  • Referral Source Map for your county
  • Caregiver Recruiting Kit
  • Intake Playbook and Private-Pay Rate Calculator
  • One 30-minute kickoff call, two rounds of revisions
Book a Launch Call

With Launch + Grow, every month has a fixed list of deliverables you can see and hand to people, not a vague retainer. After six months, keep going month to month or step down to hosting only. Either way, you own your domain and your content.

We Run a Home Care Agency. We Know What Your First Year Looks Like.

Most web designers who take on a home care client have never staffed a Sunday night shift or sat across from a discharge planner. Our founder owns a home care agency in North Carolina, is a licensed Doctor of Physical Therapy, and has spent more than ten years in healthcare technology. Everything in the Launch System is what we wish someone had handed us on day one.

That is why your site talks to families the way they actually search, why your intake script is built around the questions an adult child asks on a hard day, and why your first marketing move is a map of the people in your county who send referrals, not a logo redesign.

What New Owners Usually Ask

How long does it take?

About two weeks from your kickoff call to a live site, as long as we have your logo (or you are happy with a clean text logo), your service list, and your service area. Your time is one 30-minute call and one review.

Do I own the website?

Yes. The domain and everything we write for you are yours. With the Launch System, we hand it over at launch. With Launch + Grow, we host and maintain it, and if you ever leave we help you move it.

How is this different from a $3,000-a-month marketing agency?

The Launch System is a one-time $3,000 build with a specific list of things you keep. Launch + Grow is $750 a month for six months, and every month you receive named deliverables: a family handout, a caregiver training module, and a report. No jargon, no mystery.

We already have a website. Can you fix it instead?

Usually, yes. Book a call and we will tell you plainly whether it is worth rebuilding or just needs better pages, a recruiting section, and a Google profile that works.

Is this only for brand-new agencies?

It is designed for agencies in their first year, but it fits any independent, non-franchise agency whose online presence does not match the quality of their care.

Book a 15-Minute Launch Call