This is not another marketing agency run by people who have never set foot in a home care office. Our team built this because we needed it ourselves.
Our team was formed by Doctors of Physical Therapy, marketing professionals, and home care agency operators who were tired of watching good agencies fail at marketing. Before we started building referral systems for other agencies, we built one for our own home care agency in North Carolina. We still run it today, and every system we install for clients gets tested there first.
Having clinical backgrounds means we understand the language that referral sources use. When a discharge planner talks about ADLs, fall risk, or post acute transitions, we do not need a translator. That matters because the emails, the printed materials, and the outreach we create for your agency need to speak that language fluently.
Here is what pushed us to start Small Agency Big Results: we watched too many good agency owners fail at marketing. Not because they were bad at business, but because every marketing option available to them was either too expensive, too generic, or built by people who had never worked in home care.
The big agencies charge $3,000 a month and promise "SEO results in 6 months." The DIY route means spending 15 hours a week you do not have trying to learn Facebook ads and email sequences. Neither option works for a $500K to $2M agency with thin margins and a two person office.
So we built a third option. A specific system that solves the specific problem most small home care agencies have: they need referrals from facilities, and they do not have a consistent way to get them. Our approach combines targeted email sequences with monthly printed authority materials crafted by our clinical and marketing team, not generic AI generated flyers.
We do not try to be a full service agency. We build referral email systems for home care companies. That is it. Specialization means you get better results, not a menu of mediocre options.
Every template, every sequence, every strategy we use with clients was tested on our own home care agency in North Carolina first. We do not sell theory. We sell systems we have already proven work.
We know the difference between a registry model and an employer model. We know why you say "caregivers we place" instead of "our caregivers." We understand compliance because we live it.
Your system is built and installed in one week. Not six months of "strategy development." You are sending emails to referral sources within 10 days of saying yes.
The referral list, the email templates, the platform setup. It is all yours. If you leave tomorrow, you take everything with you. We do not hold your marketing hostage.
If something is not the right fit for your agency, we will tell you. We would rather lose a sale than take your money for something that will not move the needle.
Traditional marketing agencies treat home care as just another vertical. They use the same Facebook ad templates they run for dentists and roofers. They do not know what a SNF is, they have never heard of A Place for Mom, and they definitely do not understand why your compliance team cares about the word "our."
We built Small Agency Big Results specifically for independent home care agencies doing $500K to $2M in annual revenue. That narrow focus is the reason our system works. We know exactly who your referral partners are, what they care about, and how to get your agency in front of them consistently without you having to add "marketing" to your already overloaded schedule.
The agencies that hire us typically share three characteristics: they know referrals are their lifeblood, they do not have a system for generating them, and they are tired of spending money on marketing that does not connect to real results.
If that sounds like you, we should talk.