The agencies winning your market aren't better. They're prepared.
The five-question audit and word-for-word scripts that turn a cold facility visit into a referral relationship: what to say at the front desk, what to send 72 hours later, and what to do when they say "just leave your card."
For US home care agencies under $500K · Built by an active agency owner
Inconsistent referrals aren't a work-ethic problem. Nobody ever handed you the system.
You started your agency to take care of people. Nobody taught you what to say in a discharge planner's office, how to follow up without sounding desperate, or why the same two agencies in your market get every referral while you get the leftovers.
Talk to enough owners and the pattern is hard to miss. They either over-pitch the first visit and get ghosted, or under-follow-up afterward and get forgotten. Plenty do both.
The agencies winning right now don't have slicker brochures. They run the same conversation pattern at every facility, week after week, and it compounds.
Agencies that tracked every referral inquiry out-earned those that didn't by $811,964 a year.
The Starter Kit is that conversation pattern on paper. It was built inside an active home care agency and tested at real SNFs, ALFs, and hospitals before anything got a page number.
What if you knew, word for word, what to say on every facility visit?
And what to send 72 hours later. And what to answer when they brush you off. And which five buildings to walk into first.
What's Inside
Two field-tested playbooks. Run the first play tomorrow morning.
PLAYBOOK 1
The Referral Pipeline Audit
Find the leak before you spend another dollar on marketing
The 5-question scored self-audit. Ten minutes, honest answers required.
Score tiers that tell you which fix comes first, second, and third
The referral-source benchmark that separates stable pipelines from feast-or-famine
The 72-hour rule, and why breaking it erases your visit from their memory
The differentiation test that shows whether you sound like every other agency in town
$97 value · 7-page PDF, instant download
PLAYBOOK 2
The First Visit Script Pack
What to say at the front desk, word for word
Three complete first-visit scripts: skilled nursing, assisted living, hospital discharge
72-hour follow-up email + voicemail templates
A tested answer for "we already have an agency we use"
A tested answer for "just leave your card"
The opening line that gets you past the front desk
$197 value · 14-page PDF, instant download
Plus three tools that shortcut your first two weeks:
Bonus #1 — The Facility Prioritization Worksheet ($47 value): A one-page filter that picks the 5 facilities most likely to refer to you within 30 days, so no visit is wasted.
Bonus #2 — The Discharge Planner Email Template ($27 value): Subject lines that get opened and body copy that doesn't read like the other six agencies in her inbox.
Bonus #3 — Implementation Checklist ($24 value): The exact order to run everything in your first 14 days, one step at a time.
Total Value
Playbook 1 — Referral Pipeline Audit$97
Playbook 2 — First Visit Script Pack$197
Bonus 1 — Facility Prioritization Worksheet$47
Bonus 2 — Discharge Planner Email Template$27
Bonus 3 — Implementation Checklist$24
Total Value$392
Yours Today$97
Buy it tonight. Use it on tomorrow's visit.
Instant download. No login, no course portal, no drip-fed modules. Two PDFs, three bonuses, and a 14-day plan, in your inbox the second you check out.
Secure checkout via Stripe · 30-day money-back guarantee · Visa, MC, AmEx, Apple Pay
30-Day No-Questions Guarantee
Use it for 30 days. If it doesn't change how you walk into a facility, email me for a full refund. Keep the PDFs.
I built this for my own agency before I sold a single copy. The first time you run the script in front of a real discharge planner, you'll know whether it was worth $97. If it wasn't, the refund takes one email.
Built by an active agency owner.
Small Agency Big Results is run by Stephen, a home care agency owner still making facility visits every week. Not a guru, and not a former executive who consulted for the industry once. These scripts stay in the kit only as long as they keep working on real discharge planners who get pitched by six agencies a week.
Digital Recovery Agents, LLC.
Common Questions
Is this just the same content as the free audit PDF?
No. The free audit gives you the five questions and your score. The Starter Kit adds the complete Script Pack (three facility scripts, follow-up templates, objection answers) plus all three bonuses. The audit finds the leak. The Kit is the patch.
I'm a brand-new agency with zero referral relationships. Will this work?
That's exactly who it's built for. The Implementation Checklist assumes you're starting from zero: pick your five priority facilities with the worksheet, walk in with the right script, follow up on schedule. Fourteen days, no existing relationships required.
How is this different from a $5,000 marketing program or a $650/month done-for-you service?